Thursday, January 24, 2008

Notes on Art Marketing

I’ve been thinking seriously lately about how to market myself judiciously as an artist. With the economy sinking and near recession, it just doesn’t make sense to spend a lot of money on a canopy and outdoor festival fees. Plus, it would really eat into my time for creating art. I’ve kind of gone back and forth on this in my mind. I need to get my work out in the public, but how do I do it without running all over the place, wasting time, and without spending a lot of money?

And what about entering my work into area society shows? Is it worth it to do that, or should I just stay away for a while and concentrate on working on my art? I just don’t know.

I’m hoping that having a blog will help bring viewers to my Website . I’m also trying out some online galleries, like Boundless Gallery . I’ve been reading in Art Calendar about how so many artists are using the Internet to display their art and to attract viewers to their sites. Does this work really, or does it really depend on the artwork? How do I find my audience?

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